Ohio State University
Overview
The Center at Ohio State University is the largest arena in the Big Ten averaging over 1 million guests per year. The 770,000 square foot multipurpose venue seats 17,500 for ice hockey, 19,500 for basketball and up to 20,000+ for concerts. Since the opening of the Center, the three Ohio State sports played in this facility have excelled with numerous Big 10 Championship Titles, trips to the NCAA and NIT tournaments.
Why WaitTime
WaitTime's full deployment is implemented at Ohio State to provide better crowd management solutions. Through the coverage of gates, concessions and restrooms, operations at Ohio State are able to see average and maximum wait times broken out for every location. The university uses the insights from the video analytics solution to find ways to operate more efficiently and improve the fan experience.
Technology
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WaitTime
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Entry/Exit Algorithm at all entrances
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Queue Algorithms at all Concessions and Restrooms
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Operations Dashboard
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End of Day Reports
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Real-time (API) and historical (csv) data
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Dell Servers
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AXIS cameras
Objectives
Understand crowd flow of peak gates and locations within the venue
Identify opportunities for improved revenue and guest experience
Track real-time occupancy of concessions and restrooms
Results
Highly accurate and granular foot traffic counting through gates, restrooms and concessions
Provide foot traffic metrics to team to prove out business use cases
Quantify and monetize foot traffic for concessions
ROI tied to foot traffic by time of day, day of week, and location of concession
Our Future Vision
Connect WaitTime data to Mobile App for improved guest experience
Trigger alerts from WaitTime data to staff and security
Align operations and staffing schedules to historical crowd data​
Provide quantitative concourse foot traffic metrics to sponsors to monetize system
Partners
PRESS
NAME, TITLE
"We took the opportunity to look at the data and make tweaks to our operations. If the university sees that certain concession stands are popular and consistently have double the wait times, it will add more point-of-sale systems in those locations to speed service."
“What makes Ohio Stadium unique in being [in the] top-five largest stadiums in the world with capacity is that we got a lot of people to put through a bathroom and to feed and hydrate. That’s kind of how we approached the idea of using WaitTime. How can we improve that experience for fans and educate them a little bit more?”